Shopify Markets: Expanding Ecommerce Brands Globally

Executive TLDR

Shopify Markets is a platform feature that allows ecommerce brands to sell internationally with localized storefronts, pricing, and currencies.

Expanding into new markets introduces complexity in inventory, shipping, and fulfillment.

A 3PL like Product Fulfillment Solutions helps brands manage cross-border inventory, streamline shipping, and stay compliant with local regulations.

If international expansion is on your roadmap,
contact Product Fulfillment Solutions to scale globally without operational headaches.

Table of contents

• What Is Shopify Markets?
• Why Use Shopify Markets?
• Key Features of Shopify Markets
• Challenges in International Ecommerce
• How a 3PL Helps with Shopify Markets
• Shopify Markets FAQs

What Is Shopify Markets?

Shopify Markets allows brands to create country-specific storefronts, set local currencies, and handle taxes and duties. It’s designed to simplify international expansion by centralizing global selling tools in a single platform.

Why Use Shopify Markets?

• Sell in multiple countries from a single Shopify store
• Offer local currencies and payment methods to reduce friction
• Provide localized content for a better customer experience
• Automate tax and duty compliance for cross-border sales

Key Features of Shopify Markets

• Country-specific domains and storefronts
• Automatic currency conversion
• Localized pricing strategies
• Integrated tax and duty calculations
• Multi-language support for product descriptions and checkout

Challenges in International Ecommerce

Expanding globally introduces operational challenges, including:

• Cross-border shipping and customs delays
• Inventory management across multiple regions
• High shipping costs and duties for customers
• Maintaining fulfillment SLAs across time zones

How a 3PL Helps with Shopify Markets

A 3PL like Product Fulfillment Solutions can help brands manage international ecommerce efficiently:

• Provide centralized inventory for multi-market fulfillment
• Optimize shipping routes and reduce cross-border costs
• Handle customs documentation and compliance
• Integrate seamlessly with Shopify for real-time order flow
• Offer fulfillment from our
  Cincinnati, Ohio fulfillment center and partner locations worldwide

Our
discounted shipping rates
and
real-time reporting help brands confidently scale internationally.

Shopify Markets FAQs

What is Shopify Markets?

Shopify Markets is a feature that enables ecommerce brands to sell in multiple countries from a single Shopify store while offering local currencies, pricing, and taxes.

Do I need Shopify Markets to sell internationally?

No, but it simplifies multi-country sales, local pricing, and compliance with taxes and duties.

How can a 3PL support Shopify Markets?

A 3PL provides inventory management, cross-border fulfillment, and shipping optimization to ensure timely delivery and accurate orders globally.

What are the main challenges when selling internationally?

Challenges include customs delays, high shipping costs, inventory distribution, and maintaining fulfillment standards across regions.